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Work That Builds Trust and Inspires Action

Much of my recent work comes from the healthcare space, where clarity, empathy, and accuracy are essential. These samples highlight how I adapt brand voice, make complex topics accessible, and craft copy that earns trust while driving action.

While healthcare has been my focus the past few years, the same principles of inclusive, audience-first storytelling apply across industries — and I’m eager to bring that versatility to new creative challenges.

Remarkable Surgeons at Bassett

Integrated Brand Campaign

A year-long brand campaign celebrating and promoting the people behind the care.

Throughout 2025, I've been collaborating with my team at Bassett to develop messaging and multi-channel copy for our Remarkable Surgeons campaign. Each month, we update our materials to highlight a new surgeon, with the goal of building brand trust and awareness, highlighting the surgeons' expertise, and increasing appointment volumes.

I crafted copy for the campaign’s landing page, digital ads, programmatic display, social media, and print postcards — ensuring a consistent voice that positioned Bassett as both skilled and compassionate.